G R A N D  E S T A N C I A

Brand Identity Design

Grand Estancia, a hotel in Salem was rebranding from a classic business hotel into a contemporary upscale hotel for a wider audience. It required an identity that lends a contemporary personality to the brand showcasing age and luxury without spelling it. 

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We developed Logo, Collaterals(Stationery, Housekeeping supplies, Boards, Restaurant supplies etc) and Website templates for the brand. We opted for a style that would do justice to the grandiosity of the word 'estancia' ans yet be inviting, gracious, refined and sophisticated.

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We developed Logo, Collaterals(Stationery, Housekeeping supplies, Boards, Restaurant supplies etc) and Website templates for the brand. We opted for a style that would do justice to the grandiosity of the word 'estancia' ans yet be inviting, gracious, refined and sophisticated.

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The hotel rebranding had to be integrated seamlessly within its current space by strategically replacing and adding certain minor elements such as wall frames and decals within the interiors. 

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