G R A N D E S T A N C I A
Brand Identity Design
Grand Estancia, a hotel in Salem was rebranding from a classic business hotel into a contemporary upscale hotel for a wider audience. It required an identity that lends a contemporary personality to the brand showcasing age and luxury without spelling it.
We developed Logo, Collaterals(Stationery, Housekeeping supplies, Boards, Restaurant supplies etc) and Website templates for the brand. We opted for a style that would do justice to the grandiosity of the word 'estancia' ans yet be inviting, gracious, refined and sophisticated.
We developed Logo, Collaterals(Stationery, Housekeeping supplies, Boards, Restaurant supplies etc) and Website templates for the brand. We opted for a style that would do justice to the grandiosity of the word 'estancia' ans yet be inviting, gracious, refined and sophisticated.
The hotel rebranding had to be integrated seamlessly within its current space by strategically replacing and adding certain minor elements such as wall frames and decals within the interiors.
